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Introducing Shmuncki, The New Luxury Babywear Brand


luxury baby clothes baby boy blue nautical t-shirt
The latest brand in British babywear, London-based company, Shmuncki.

The specialist design house have a growing range of collections, including their Liberty arts fabrics and Harbour collection. Suitable for little ones up to 18 months, and boasting beauty and tradition. The collections include long-sleeved vests, jackets, all-in-one romper suits (Liberty), t-shirts, hats, bibs and reversible lined blankets (Harbour).

Available in the highest standard of 100% soft jersey cotton – which has been tested to Oeko Tex standard 100 – in delicate shades of greens and pinks (Liberty) and pastel blue prints of anchors, sail boats, ship wheels and masts (Harbour). Founder, Helen Walters promises ‘traditional British clothing made with style’! Well, we just love the sound of that! Inspired by childhood memories of classic, old-fashioned clothes that she wore whilst growing up, Helen has managed to combine classic vintage styles with fresh contemporary twists in a very welcomed modern way.

Commenting on the collections, Helen said:

“I am so excited to launch Shmuncki to families across the UK and hope they love it as much as we do! As a mother myself, I noticed a gap in the market when searching for old fashion styles for my two boys and decided to create a brand that incorporated heritage designs, teamed with modern trends and the colours of the season.”

The thoughtful clothing designs offer mums gorgeous, stylish and practical alternatives for their little ones. There are no buttons or zippers or other fiddly fastenings to figure out whilst trying to juggle your morning cup of coffee and stopping your tot from squirming out of your grasp! Keeping it super simple with nickel free poppers, (nice touch, Shmuncki) perhaps those all-too-familiar busy mornings might start to feel a little less stressful now that dressing and undressing is just a pop, click and a smile away! Also providing super easy access to those naughty little nappies.. Hooray we hear you say!

The Harbour collection also offers adorable gift sets that are just perfect for any baby shower present! You and your newborn will be spoilt for choice once your friends hear about Shmuncki!

Available exclusively from
All clothing is made in Britain from jersey cotton tested to Oeko Tex standard 100
Machine washable – check item for temperature guidance
RRP from £7.50 to £37.00

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